Attention Labs
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·Playbook

Everythingweknow
aboutthefeed.

We are not precious about method. The hard part was never knowing what works, it was building something that can run the loop at volume without getting tired. Take the notes.

01The hook economy · 7 min

How we crack virality

Virality is not a quality problem, it is a first-second problem. What we test, in what order, and why most brands optimise the wrong end of the clip.

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kept
02Diagnostics · 6 min

Reading a retention curve

Every failed clip tells you exactly where it failed. Four curve shapes, what each one means, and the specific fix for each.

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03Fleet health · 8 min

Why accounts get suppressed

Suppression is rarely about the content. It is about the account's behavioural history, and it is mostly earned in the weeks before the first post.

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04Character · 6 min

Designing a persona that holds

Consistency beats charisma. What goes in a persona spec, what has to be forbidden explicitly, and why the interesting ones are always specific.

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age62
regionPhoenix
neveremoji
05Compounding · 5 min

The variant engine

What to do the day something works. How a single proven clip becomes a family, and how to spawn variants without triggering duplicate suppression.

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06The feed · 6 min

What Instagram actually rewards

Reels ranking is not a mystery once you stop chasing reach and start watching holds, replays and saves. What the algorithm is measuring, and what that means for the next cut.

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kept
07What they want to see · 5 min

UGC people actually watch

Viewers did not ask for another creator holding a product to camera. They asked for a person with a specific problem, in a specific room, saying something they have not already heard.

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age62
regionPhoenix
neveremoji
08Production · 6 min

AI content that holds

The tell is not the pixels. It is the generic. How we use models without shipping the average of the internet, and where a human still has to touch the file.

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09Planning · 5 min

What to make in your category

The brief is not 'make us UGC'. It is which formats, in which order, against what is already winning on the feed. How a discovery call turns into a slate.

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Send the brief. Leave with a plan.

Thirty minutes. We pick the formats that fit your category and scope the first pack. Then we make it.

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